When it comes to social media marketing, consistency is key. You must be consistent if you want your audience to recognize your brand. You can grow your audience engagement and reach by being consistent in your brand. If you want to gain traction with your intended audience, you must be recognizable from your tone of voice to the aesthetics of your profiles.
If you want your social media messages to be consistent, you must first understand who you are speaking to. If you’re talking to millennials, you wouldn’t use the same vernacular as you would to baby boomers. Knowing which group you’re speaking to allows you to choose a tone of voice that will resonate with them based on factors such as age, location, gender, interests, and aspirations.
By being consistent in your online communication, people can recognize your voice in the same way they recognize your friend’s voice over the phone. Building a loyal audience and following on social media requires brand recognition, so stay true to your brand. Who you are, what you do, and why it matters to people are all clear to you. It’s a delicate balance. Communicate in a way that resonates with your audience while staying true to your brand. To market well on social media, you need to keep your mission, vision, and values in mind when selecting your voice and content.
Don’t be scattered in what you share on social media. Share what you know and what your audience will find relevant. Relevance and authenticity are the goals. It is recommended that you create content that will make people cry, laugh, or surprise/provoke them, according to Facebook Blueprint Creative Best Practices. It is important to elicit a response from your audience, so that the content you create and share will naturally draw them in.
Be careful when retweeting or sharing other people’s content on social media. Your posts should be accurate and ethical in content, meaning you should make sure that the news you share comes from an ethical and accurate source. Verify a piece of news on other online sources to ensure it is accurate. You can probably share that piece of news if other trustworthy sources have confirmed it is true. If you consistently share trustworthy content, then you are as well. Consider this extra step in verifying information as a way to safeguard your brand and reputation.
Post content in a balanced manner. You shouldn’t post too much of one type of content and not enough of another. Posting videos about home maintenance tips twice a day, every day, for example, can create an imbalance with other posts, such as house sales or business information you send out only once a week. As soon as you find a good balance between the types of content you post, be consistent with sharing it. Posting on a schedule ensures consistency in when you post and what you share. Make sure to schedule each day’s posts for each social media channel.
Engage in social media every day. Organic reach is the number of people you reach without paying to boost an advertisement or post. Every time you post, you have another opportunity to reach your audience. You can maximize your organic reach by posting every day strategically and consistently.
A consistent aesthetic:
Posts should be kept to a reasonable length. Long posts can be burdensome and aesthetically unappealing. In addition, excessive hashtags should not be used in posts. Using hashtags is a great way to get involved in a trending conversation, but too many can be cluttered and ineffective. It is a good rule of thumb to make your caption longer than your hashtags.
It is important to have a visually appealing profile. It is natural for people to be attracted to aesthetically pleasing visuals because they are visual creatures. Your profile should follow a theme. You should have a color scheme for your Instagram photos and use the same filter every time. Consumers are more likely to respond to images and posts that are consistent and coordinated.
Social media marketing requires consistency. Brand recognition, loyalty, and results are driven by consistent posting, engagement, and messaging. You can also keep your audience engaged by providing consistent content and giving them a reason to follow and interact with your brand. Consistency, however, does not mean posting the same content over and over again. Keeping your content fresh and relevant while maintaining your brand’s message is essential. Your audience will continue to engage with your brand if you stay consistent with your social media marketing strategy. Building trust, establishing a strong brand presence, and achieving marketing goals on social media require consistency.