Leaders from all industries are asking, “What is the use of my company video?” Or they think it’s a fad. Some believe their target audience doesn’t watch videos online, but they are simply in denial. You may feel overwhelmed by all of these concerns as well as the projected cost of a video campaign. Any of these scenarios sound familiar to your organization? Now is the time for a serious wake-up call. Videos are essential for every business, from the smallest corner shop down the street to large corporations such as Google. You are losing leads and sales if you do not have high-quality videos.
1. Video is Trending
On every social network, video dominates content regardless of where you are. Videos are prevalent on Facebook, Instagram, Twitter, and many other social networks, and they are shared much more than blogs. Your business can benefit greatly from posting a video online, especially if your video goes viral. Shared content can increase your business’s visibility. The mobile video audience shares videos about 92% of the time, demonstrating their popularity. Additionally, YouTube alone has 4 billion views per day- video is very popular and you need to take advantage of it.
2. Video is the Future
Video is not just a passing fad, investing in videos will ensure quality content for years to come. The internet of the future will be dominated by videos, according to all signs and studies. More than 80% of internet traffic is video, according to a Cisco study. As time moves on, video will become even more prevalent and essential. Your organization will gain an edge over competitors by creating high-quality video content now rather than waiting until later in the game. Future businesses will need video in order to remain competitive.
3. Measurable ROI from video
Video success can be measured using many metrics, and spoiler alert, your investment was probably worth it. You can track characteristics such as shares, unique views, likes, and more on websites like Wistia and YouTube. The ROI of your video can be determined by tracking metrics and setting smart goals. Online purchases are more likely to occur if there is a video for users to watch. In order to paint a clear picture of video’s worth, you can use video data to calculate your success.
4. Video Tells More
Your company can say a lot more with a 30-second video than with other types of content. Your audience is influenced by everything from your actors’ facial expressions to your lighting choices. If a picture is worth a thousand words, can you imagine how much a video is worth? For today’s internet user, they allow businesses to convey the most about their brand in a short amount of time.
5. Video is Versatile
There are many, many ways in which you can use a high-quality brand video. If you send your video in an email, you can get a 96% higher click-through rate. Adding engaging video to your next workflow will help you avoid hitting leads’ spam and trash cans. Additionally, a video in an email increases click-through rates by 200-300%. See conversions and engagement rates soar when you add videos to relevant blogs, landing pages, and social media ads. If you want to see real results, make sure you are also following inbound best practices when promoting videos. Whether you’re sending out a newsletter or making a sales pitch, a high-quality video is a helpful tool.
6. Your Audience Wants Video
The facts on this page are impressive, but what do they mean for your target audience? Is your industry concerned that people are not watching and engaging with videos online? From teenagers to baby boomers, almost everyone loves video content. There is no cable network in the United States that reaches more 18-34 and 18-49 year-olds than YouTube. The people in your target market are likely watching videos online. This means that your organization could increase brand loyalty, trust, sales, and conversions by creating a video that speaks directly to them.
7. Anyone can Create Video
If you own a smart phone you are capable of creating video. Your business doesn’t need to have professional equipment. Grab your phone and download an app like Instagram or Periscope. These social sharing apps can promote your brand and build customer loyalty while you wait for approval and the production of a more professional video. It’s even better that these apps are free! If your company decides to make a simple video, there are various free video editing programs you can use.
8. Improve SEO Results with Video
A marketing video can also boost your SEO ranking in addition to the other inherent benefits of promoting video content. This should be enough support for anyone struggling with elusive SEO to pursue a video. Utilizing video for SEO is as easy as tagging it, adding keywords to the text, and using the transcript.
9. Video Sells More Effectively
Your sales team will be pleased when you invest in videos. Video is more effective than a lecture-like sales pitch. 59% of executives prefer watching a video over reading text. You shouldn’t be worried that your target audience is too “intellectual” to benefit from video marketing. Your website can also benefit from having product video content to nurture leads so that they become more sales-qualified. Users say that 90% of them find watching a video about a product helpful in making a decision. Your audience will be more satisfied if you give them what they want.
10. Video Connects with Audiences Where They are the Most
Video consumption is optimized for all smartphones and most mobile devices. Most mobile users share video content with their friends, as they spend a lot of time on their phones. Any video you create must be mobile-friendly since your clients always have their phones on them.
This was a lot of information, but here’s what it all boils down to- you need video for your business. A video can significantly boost your inbound marketing campaign and be one of your best investments.